When McgarryBowen brings you an assignment that calls for an entire library of OOH content the only questions you ask are: when do you need it and when do we start? 

We shot for five days in 15 locations and with 60 talent for this Blue Crossed behemoth. The brief: show us a real slice of life from all walks of life – the human care for human kind that Blue Cross Blue Shield is known for. So we went out into the world and got to work right away—in pumpkin patches, firehouses, rock gyms, and train tracks, finishing at 5pm on a Friday in the forests of Vermont. The final library of work took life all across the country – on billboards, in train stations, and bus shelters, oh my! Aka in Blue Cross’ backyard, for all the health care world to see.

Agency | mcgarrybowen

Art Producer | Susan Cartland

Creative Director | Mike Wegener

Art Director| Maddie Reusch

Production | Giant Giants

Shot in Vermont