A pretty nifty shoot for Capella’s “Live & Learn” campaign. We hiked our tails up to Canada to tackle the production, allured by the promise of maple syrup and endless poutine. We shot it aspirationally, with style and polish, while keeping in mind the real challenge of pursuing a degree without pushing pause on life. Three days, twenty-two Molsons, and nearly 50 assets later (stills and motion) our work was done and our passports expired. 

Our greatest takeaway: Canadians don’t say “eh” nearly as much as you’d think.

Agency | Hill Holliday

Art Producer | Sarah Gardiner

Art Director | Lauren McGrath

Shot in Toronto