Giant Giants x FENDER
FOR MILLER HIGH LIFE
SHOT IN CHICAGO
The King of shooting beers shoots the Champagne of Beers.
Miller came calling (yet again!), and we were already halfway through the second round.
Chicago dive bar, guitars wailing, boots scuffed—Fender plugged in and the vibe dialed all the way up.
Yeah, we staged it—every pint, every amp hum, every beam of that dingy lowlife light—but it felt like the bar had been waiting for this moment all its life.
Locals posted up, stories flowing, sweat on the bottle and soul in the air.
Miller High Life wanted grit, music, and the magic in between—so we bottled it and left the cap off.
Client | Miller High Life x Fender
Agency | Volt Studios
Production | Zinc Productions
Creative Director | Bryan Haupt
Marketing Manager | Maria Shipp
Art Producer | Adriana Loayza
Producer | Janet Henderson
Styling | Freelance
Food & Bev Styling | Ali Nardi
Prop Styling | Sandra Yau
Wardrobe Styling | Madeline Telford
HMU | Jenna Baltes
Shooters | Giant Giants
Digi Tech | Elaine Miller
Assist | Will Hartman
Assist | Bob Wolgemuth
DP | Ethan Pellegrino
Stills + GIFS + Motion shot in CHI-TOWN