Mike’s Hard
The King of shooting beers shoots the hardest lemonade in the cooler.
Mike’s came calling, and we were already chasing daylight with a full cooler and a tailgate half open.
Florida heat, backyard BBQs, house parties spilling onto the stoop—cans in hand, music loud, no one asking what time it is.
Sure, we set the scene—every pour, every flame flare, every golden burst of lens flare—but it all felt like summer doing its thing, unbothered and buzzing.
Friends dancing too close, trucks rumbling in the background, laughter cutting through the sizzle of the grill.
Mike’s wanted a stills + motion library with bite, bounce, and real heat—so we gave them the full sun-soaked spread, no filter.
Client | Mike’s Hard
Agency | Girl & Bear UK
Production | Point Productions
Creative Director | Robbie Field
Creative Director | Henry Westcott
Integrated Art Producer | Rose Nott
Art Producer | Jermaine Bossman
Producer | Lisa Wagenbach
Styling | Freelance
Food & Bev Styling | Miki' Knowles
Prop Styling | Steve Erdberg
Wardrobe Styling | Christine Sonnenberg
HMU | Jennifer Keyser
Shooters | Giant Giants
Digi Tech | Victor Tate
Assist | Tate Colonna
Assist | Luis Velez
DP | Amadeus McCaskill
Stills + Motion shot in sunny FLORIDA
“Authentic, Talented, Hilarious & Collaborative are just a few of the words that Spring to mind when I think about my experience of working with Giant Giants. The Mike’s Hard Lemonade project was a Biggie that only grew longer legs as the project went on. The Giants took every challenge in their stride with their reassuringly cool & relaxed approach, Which was also picked up on by the clients, who by the end of the shoot went out of their way to let us know how much they were impressed.
We all cannot wait for the next opportunity to collaborate with the Giant’s again”
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