We self-produced, cast, and art directed this golden-hour love letter to summer for Shoes.com—building a day that felt equal parts effortless and elevated. From the first location scout to the last rays of sun, every detail was considered: real friends with real chemistry, wardrobe that lived in the moment and gave a nod to Shoes.com “Blue Freedom Summer Campaign”, and locations that felt sun-washed and real, local.

It’s the kind of shoot where the vibe does the heavy lifting—laid-back, authentic, and full of motion—but behind the scenes, every frame was carefully crafted to feel as natural as a perfect July afternoon. Summer, styled just right.

Agency | FORGE

Client| SHOES.COM

Art Producer | Laura Bernstein

Creative Director | Kim Stewart

Production | Giant Giants