MILLER HIGH LIFE
“Monthly mayhem. Smokey dive bars. Dumpster diving. And tons of beer.”
That wasn’t the brief verbatim from Miller High Life, but that was the project from start to finish. Real fun, real raw, and undeniably authentic – scavenging props from the street and talent from skate parks. It’s the closest we’ve come to the Wild, Wild West, but the final product was as pure and pride-inducing as projects come. Cheers to our Chi-town partners for the gnarly ride. Next High Life’s on us.
Agency | Digitas
Art Producer | Lisa Oropallo
Creative Director | Nate Winter
Art Director | Devin Hilgenkamp
Production | Giant Giants
